Heather Feider

Web Design

Farcical Fertility

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Business Name: Farcical Fertility (501c3 non-profit)
Directive: Responsive Web & Mobile, UX, UI, Style Guide, Graphic Design
Purpose: To share funny and edgy stories about struggles with fertility as both a way for women going through these struggles to vent/share and to showcase/build awareness and donations for the organization’s Fertility Grant program.
Website Process: The client desired a modern, user friendly site that would allow her to easily upload stories and photos herself, as well as an e-commerce setup for collecting donations. I chose the silver pink/grey color scheme because I felt that it aligned well with both the content and the target market.
CMS: WordPress
Graphic Design Process: The logo inspirations were feminine, modern, fertility. The round border made up of circles combined with the flowing display/serif font [Angelface] is meant to play upon elements of fertility.
Software: Adobe Photoshop, Adobe Illustrator

Sunu Wellness

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Business Name: Sunu Wellness
Directive: Responsive Web & Mobile, UX, UI, Style Guide
Purpose: To grow the wellness practice’s client base through sharing of mission and values, practitioner bios, location information, and blog aimed to share wellness information and grow their newsletter/blog following.
Website Process: The client desired a revamp of their website, which was outdated and unresponsive. They requested a bright and modern design that would appeal to those seeking a holistic health care center. I used their existing warm brand colors coupled with warm gray and blue tones both for balance and to lend a clean contemporary feel.
CMS: WordPress
Software: Adobe Photoshop

Hanson Law

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Business Name: Hanson Bolckom Law
Directive: Responsive Web & Mobile, UX, UI
Purpose: To share basic information about the law firm for directory purposes.
Website Process: The client wanted an updated look for their website on a new domain with updated content for launch after their change in managing partners. I used the firms branding colors to create a simple and modern one page responsive website for ease of use as an information source.
CMS: WordPress

Black Coffee and Waffle Bar

Business Name: Black Coffee and Waffle Bar
Directive: Responsive Web & Mobile
Purpose: To share menu and location information in a way that appeals to target market/demographic.
Website Process: The client wanted to migrate their site from Squarespace to WordPress to save costs, but didn’t desire to update the look. I chose a template with flexibility and re-coded it so that the design and functionality matched the old site almost exactly.
CMS: WordPress
Software: Adobe Photoshop

Wellness Resources

Account Login

Business Name: Wellness Resources
Directive: Web Design
Purpose: The client was looking to update their ecommerce site to a fresh and modern look. I worked with their objectives and current branding to create many of the site’s new page layouts.
Software: Adobe Photoshop, Adobe Illustrator

Studio Timeout

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Business Name: Studio TimeOut
Directive: Website
Purpose: The client was looking to update their current website to a more modern, responsive design. I migrated their content from HubSpot from WordPress, and created a streamlined look that fit with their current branding.
CMS: WordPress
Software: Adobe Photoshop

Monkey Forest Road [Blog]

Business Name: Monkey Forest Road (Import Shop)
Directive: Blog Site
Purpose: The client wanted a blog site with which they could market their unique artist made jewelry and grow their client base/online community.
CMS: WordPress
Software: Adobe Photoshop

Monkey Forest Road [Shop]

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Business Name: Monkey Forest Road (Import Shop)
Directive: Website
Purpose: The client needed a beautiful easy to use ecommerce site on which to showcase and sell their unique handcrafted import jewelry from Indonesia.
CMS: BigCommerce

Monkey Forest Road [Cafe]

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Business Name: Monkey Forest Road (Cafe)
Directive: Website
Purpose: The client owned a gorgeously remodeled building in downtown Oakland with very unique interiors. They needed a website to market the cafe, and share basic information about their menus as well as their shop which shared the space. I thought that the best way to showcase such a beautiful and one-of-a-kind space was with full-width images of the space itself.
CMS: WordPress
Software: Adobe Photoshop

O2 Treehouse

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Business Name: O2 Treehouse
Directive: Website
Purpose: The client desired an updated website (2010) for the purpose of beautifully showcasing their build portfolio.
CMS: WordPress