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Heather Feider

Web Design

Farcical Fertility

July 11, 2017

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Business Name: Farcical Fertility (501c3 non-profit)
Directive: Responsive Web & Mobile, UX, UI, Style Guide, Graphic Design
Purpose: To share funny and edgy stories about struggles with fertility as both a way for women going through these struggles to vent/share and to showcase/build awareness and donations for the organization’s Fertility Grant program.
Website Process: The client desired a modern, user friendly site that would allow her to easily upload stories and photos herself, as well as an e-commerce setup for collecting donations. I chose the silver pink/grey color scheme because I felt that it aligned well with both the content and the target market.
CMS: WordPress
Graphic Design Process: The logo inspirations were feminine, modern, fertility. The round border made up of circles combined with the flowing display/serif font [Angelface] is meant to play upon elements of fertility.
Software: Adobe Photoshop, Adobe Illustrator

Sunu Wellness

April 25, 2017

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Business Name: Sunu Wellness
Directive: Responsive Web & Mobile, UX, UI, Style Guide
Purpose: To grow the wellness practice’s client base through sharing of mission and values, practitioner bios, location information, and blog aimed to share wellness information and grow their newsletter/blog following.
Website Process: The client desired a revamp of their website, which was outdated and unresponsive. They requested a bright and modern design that would appeal to those seeking a holistic health care center. I used their existing warm brand colors coupled with warm gray and blue tones both for balance and to lend a clean contemporary feel.
CMS: WordPress
Software: Adobe Photoshop

Hanson Law

August 20, 2016

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Business Name: Hanson Bolckom Law
Directive: Responsive Web & Mobile, UX, UI
Purpose: To share basic information about the law firm for directory purposes.
Website Process: The client wanted an updated look for their website on a new domain with updated content for launch after their change in managing partners. I used the firms branding colors to create a simple and modern one page responsive website for ease of use as an information source.
CMS: WordPress

Black Coffee and Waffle Bar

July 24, 2016

Business Name: Black Coffee and Waffle Bar
Directive: Responsive Web & Mobile
Purpose: To share menu and location information in a way that appeals to target market/demographic.
Website Process: The client wanted to migrate their site from Squarespace to WordPress to save costs, but didn’t desire to update the look. I chose a template with flexibility and re-coded it so that the design and functionality matched the old site almost exactly.
CMS: WordPress
Software: Adobe Photoshop

Home
About
About

Coffee
Coffee
Waffles

Waffles
Locations
Locations

Press
Shop
FAQ

Wellness Resources

July 15, 2015

Account Login

Business Name: Wellness Resources
Directive: Web Design
Purpose: The client was looking to update their ecommerce site to a fresh and modern look. I worked with their objectives and current branding to create many of the site’s new page layouts.
Software: Adobe Photoshop, Adobe Illustrator

Home
Home
Supplement
Supplement
News
News

Resources - Podcast
Resources – Podcast
Resources - Classroom
Resources – Classroom
Resources - Class
Resources – Class

Account Login
Account Login
Cart
Cart
Cart Shipping/Billing
Cart Shipping/Billing

Cart Final Review
Cart Final Review
Cart Confirmation
Cart Confirmation
Referral Program
Referral Program

Landing Sales Page
Landing Sales Page
Customer Service
Customer Service

Studio Timeout

July 24, 2014

Home

Business Name: Studio TimeOut
Directive: Website
Purpose: The client was looking to update their current website to a more modern, responsive design. I migrated their content from HubSpot from WordPress, and created a streamlined look that fit with their current branding.
CMS: WordPress
Software: Adobe Photoshop

Home
Home
Nia Classes
Nia Classes
Barre Classes
Barre Classes

Workshops
Workshops
Team
Team
Pricing
Pricing

Monkey Forest Road [Blog]

February 15, 2013

Business Name: Monkey Forest Road (Import Shop)
Directive: Blog Site
Purpose: The client wanted a blog site with which they could market their unique artist made jewelry and grow their client base/online community.
CMS: WordPress
Software: Adobe Photoshop

Home
Home
Blog Index

Monkey Forest Road [Shop]

February 12, 2013

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Business Name: Monkey Forest Road (Import Shop)
Directive: Website
Purpose: The client needed a beautiful easy to use ecommerce site on which to showcase and sell their unique handcrafted import jewelry from Indonesia.
CMS: BigCommerce

Home
Home
Collection
Collection
Category
Category

Item
Item
Cart
Cart

Monkey Forest Road [Cafe]

January 30, 2012

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Business Name: Monkey Forest Road (Cafe)
Directive: Website
Purpose: The client owned a gorgeously remodeled building in downtown Oakland with very unique interiors. They needed a website to market the cafe, and share basic information about their menus as well as their shop which shared the space. I thought that the best way to showcase such a beautiful and one-of-a-kind space was with full-width images of the space itself.
CMS: WordPress
Software: Adobe Photoshop

Home
Home
Coffee Bar
Coffee Bar
Kitchen
Kitchen

Gallery
Gallery
Press
Press
About
About

O2 Treehouse

April 12, 2011

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Business Name: O2 Treehouse
Directive: Website
Purpose: The client desired an updated website (2010) for the purpose of beautifully showcasing their build portfolio.
CMS: WordPress

Home
Home
About
About
Values
Values

Portfolio
Portfolio
Press
Press
Blog
Blog

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